Brand identity and strategy for a makeup artist that can make every woman feel like they are Naomi Campbell on a fashion week while dating Usher. Veronica can definitely make a model look ready for any magazine cover, but she is more interested in making your mom, your aunt and your sisters feel like the most beautiful woman in the world. She wants her clients to know they can find a friend in her and be comfortable. That is why I managed to make her brand stay away from the common look of a makeup artist brand and make it more approachable and friendly.