Brand identity and strategy for an ice pop store that will make you wear sunglasses all year-long in Sudbury, Ontario. On the research stage I have found out people usually make an association between ice pops and summer, but it didn’t end there. I have also discovered all of our senses are involved in the memories of eating ice pops from when we were kids. From getting your hands sticky, to chasing the ice pop truck after hearing that iconic song, these are some of the experiences Papaya Pops will make you recall every time you taste one of their amazing flavours.

Credit: Papaya Pops through DMS.