Brand identity and strategy for a digital brand that promotes nutrition, wellbeing and training for people that still wants to have a delicious dinner with no guilts every once in a while. For this project I have managed to make a survey to around 80 potential clients. After analyzing the results I have found out that not all the people needs or wants to have a training plan all the time, but also, not all the people wants the same results or have the same motivations. From that point I decided Kiloa’s branding needed flexibility and inclusivity as its core values but also to be dynamic.